If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

In my last article, I defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Let's now look at what to measure in your tests and how to define ...

In a world where machines can process infinite data points, will our greatest competitive advantage become our ability to understand the ones they'll never measure?

In today's digital landscape, marketers face an unprecedented challenge: creating compelling visual content that captures ...

Apologies for today's round-up approach, but so many important insights have been piling up. Let's start with the vibe at two ...

Multivariate analysis of cognitive tests in Alzheimer's disease identifies five distinct groups of Alzheimer's disease patients, and suggests that multivitamins might slow progression only in certain ...

Marketeam.ai, the pioneer in purpose-built autonomous AI marketing agents, today announced the breakthrough development of 'Markethinking' - the world's first reasoning model engineered exclusively ...

On July, 11, 2025, the Ninth Circuit Court of Appeals affirmed laboratory operator Mark Schena’s conviction under Eliminating Kickbacks in Recovery Act (EKRA). This is the first time a higher court ...

New Delhi: Fantasy gaming platform Dream11's parent firm, Dream Sports, is testing a new app, Dream Money, to foray into the financial services sector, sources aware of the development said on Sunday.

Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly pausing them – a move that now looks like a deliberate marketing test. The details: ...