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Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Artificial intelligence will soon be woven into everyday BI workflows, says Cailin Perrie, intermediate data solutions ...

Shireesha Gorgilli is a seasoned product management and business intelligence professional based in the United States with over a decade of experience. With a strong educational foundation, including ...

Enterprise digital transformation continues to redefine how organizations operate, with customer relationship management (CRM) and business process automation emerging as key enablers of sustainable ...

As businesses across Africa and beyond grapple with rising operational costs, a new open-source project is offering SMEs a ...

For implementing measures that help the company prioritise carbon over cost, Zurich Insurance took home the Managed Travel ...

“Unlike piecemeal AI deployments, Workday Illuminate embeds AI directly into the natural flow of work within the Workday ...

With Microsoft aiming to end most support for Windows 10 in October, the newest version may require some stragglers to ...

You know what’s funny about the Power BI world? Everyone’s obsessed with building the perfect star schema and crafting elegant DAX measures, but nobody wants to talk about why most enterprise ...

India's KPI Green Energy is set to raise 32 billion rupees ($363.39 million) through a loan from the country's largest lender to expand production capacity at its renewable power plants, top KPI ...

India's KPI Green Energy is set to raise 32 billion rupees ($363.39 million) through a loan from the country's largest lender ...