Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A landing page is often the first interaction a potential customer has with your website and company. The wrong colors, not enough or too much information and a cluttered design can all be factors ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Co-founder and president of OptinMonster. Expert software architect with a deep knowledge of building products for the mass market. Are you looking for a way to boost your conversion rate and show off ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...

If you’ve ever downloaded premium content or registered for an event, chances are you’ve visited a landing page. Hopefully, the page piqued your interest and enticed you to take action. If so, you ...

Inform your content strategy by setting a customized Google Analytics 4 report for your landing page. Here's how to do it, step-by-step. The UA landing pages report showed us acquisition, behavior, ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

The Landing Page report. Universal Analytics has it. GA4 does not. But you can make it! This article will show you how. Want to make your own landing page report in Google Analytics 4, but not sure ...

Whether you're launching a new product, running a special promotion, or simply collecting leads, a strong landing page can make or break your success. A great design alone won’t do the trick; however, ...