Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

With HR leaders pulled in many directions, it's wise to track your successes. NPS can go a long way to find places to correct ...

Forget the glorious successes of past breakthroughs—the real justification for research investment is what we get for our ...

Discover how integrating brand and performance marketing strengthens both short-term results and long-term brand equity while ...

The future of finance will be shaped by those who lead in defining and measuring the human-AI relationship. BMO is starting that conversation. Now, we invite others to join us.

Instead of traditional letter grades, like the ones students get, Ohio uses formulas and a star rating system to grade its school districts.

In effect, the Bill creates a special class of litigants, of our elected Ministers, whose detention, if more than 39 days, ...

Annual report cards for school districts are out, and some Southwest Ohio districts made the grade. Here are the ratings for districts in our region.

Bruno Lage’s “body” was still warm when José Mourinho’s name appeared on the screens. The perception of it was not the best by the Benfica fans. Even though Rui Costa guaranteed it was the best for ...

An internal bench of talented individuals doesn’t automatically translate into a cohesive, high-performing team—strong ...

At a national summit, state and local officials showcased how evidence, data and collaboration are reshaping performance ...

Elite sports have long been deploying artificial intelligence (AI) and computer vision to gain vital data to improve player ...