B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

The race to bring cinematic-level video to studios and filmmakers took another turn Thursday as AI video company Luma AI ...

A new Adobe study reveals digital content demand in India will surge. Indian marketers anticipate a fivefold increase by 2027 ...

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Adobe has released a new research report this week, which has highlighted that 84% of Indian marketers expect content needs to grow more than fivefold by 2027. The report also reveals that social ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

The research shows 96% of marketers are already using AI across different stages of the content lifecycle, with 95% planning ...

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Adobe remains a strong buy amid AI disruption fears, with robust Q3 growth and AI-powered products driving future revenue.

For over a decade, Adobe Creative Cloud has been the industry-standard package for a lot of creative work, combining some of ...

Unified data also improves AI outputs. For example, by drawing up-to-date information from a variety of an organization’s ...