For a while, Google TV lived up to that promise. It felt polished, intuitive, and closer to the future we were sold. But ...

New research shows how ads could soon be embedded directly inside ChatGPT-style answers – not as banners or popups, but woven into the response itself. A new benchmark tests how well these ad-injected ...

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad ...

NIVEA, the global skincare and personal care brand, has partnered with Zenith Media and ThePubverse by ArabyAds to deliver a 3D immersive Connected TV (CTV) campaign in the Middle East. The campaign ...

Brand storytelling will shift to modular, AI-optimized content systems that prioritize emotional resonance, adaptive strategy ...