Harley-Davidson's new CEO wants to transform how people think about the iconic motorcycle brand, so the company is trying ...

Under a plan called “Back to the Bricks, ” Harley hopes to generate more than $350 million in core motorcycle-business profit ...

Harley-Davidson (NYSE:HOG) reported higher first-quarter retail motorcycle sales but sharply lower earnings as the company absorbed tariff costs, restructuring expenses and the effects of a new ...

Harley-Davidson is introducing the Sprint model this year and bringing back the Sportster model in 2027 to attract younger customers to dealerships.

The motorcycle company’s new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

The Sportster badge remains one of the most recognised and historically significant names in Harley-Davidson's lineup. Over ...

There are nine Harley-Davidson cruisers on sale today, spanning from just $9,999 all the way to $23,999 ...

Working in collaboration with Hero MotoCorp, Harley-Davidson offers the X440 and X440T in India in the 350cc-450cc segment.

The good news from Harley's Q1 was that global retail motorcycle sales rose 8% year-over-year to 33,507 units, led by a 14% ...

This Harley-Davidson touring bike best carries the brand's legacy forward, balancing tradition with modern design and ...

At its heart, Harley hopes to attract younger riders, a demographic it has struggled to appeal to in many years. The ...