Harley-Davidson's new CEO wants to transform how people think about the iconic motorcycle brand, so the company is trying ...

Under a plan called “Back to the Bricks, ” Harley hopes to generate more than $350 million in core motorcycle-business profit ...

This Harley-Davidson touring bike best carries the brand's legacy forward, balancing tradition with modern design and ...

The Tourism Authority of Thailand (TAT), in partnership with Harley-Davidson Asia, hosted a media familiarisation trip from ...

The Sportster badge remains one of the most recognised and historically significant names in Harley-Davidson's lineup. Over ...

Harley-Davidson announced its first quarter of 2026 results, with yet another revenue decline, and a year-over-year decrease ...

The motorcycle company’s new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

Harley-Davidson dealers have been instructed to inspect the breather port and repair any blockage at no cost to owners.

The good news from Harley's Q1 was that global retail motorcycle sales rose 8% year-over-year to 33,507 units, led by a 14% ...

Harley-Davidson is introducing the Sprint model this year and bringing back the Sportster model in 2027 to attract younger customers to dealerships.

By Nathan Gomes May 5 (Reuters) - Harley-Davidson outlined a new strategy on Tuesday focused on lower-priced motorcycles and ...