In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

These days, having a strong social media presence isn’t just a bonus for businesses in Abu Dhabi—it’s a necessity. Whether ...

Produced by Joe Avella Follow BI Video: On Facebook More from Retail Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events.

In this regard, Facebook's pivots in the wake of COVID-19 provide an ... not only the tactics or mediums they use to engage their audiences and deploy their marketing strategy but also the context of ...

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, ...

As video becomes an increasingly crucial to Facebook marketing strategies, photos are quickly becoming irrelevant, with new research indicating that links and even text-only posts both perform better ...

The reality is that both face-to-face and virtual marketing are essential components to any company's communications strategy. Here are some benefits of both approaches, plus an example of how they ...