In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

What’s the difference between a table and a range of columns and rows on an Excel spreadsheet? How do I create and populate tables? And, once a table is created, how do we custom filter, format, and ...

In the previous posts of this Excel series for Search Engine Marketers (Part 1, Part 2, Part 3, Part 4), I’ve shared various tips and tricks for the tool. However, today’s post is just going to cover ...

The Pivot Table is a tool that Excel uses to create custom reports from your spreadsheet databases. Once you select the portion of your spreadsheet that contains the target data, then define it as a ...