Apollo.io explains. Think of cold email as the digital version of a handshake. It's when you send a personalized email to someone you've never met to start a professional conversation. Unlike spam, a ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

“We’re not here to just sell software,” Hauptman, senior vice president for SMBs, Americas, Cybersecurity, at OpenText, told ...

Your pipeline's drying up. Response rates are tanking. And you're watching deals slip away because your cold emails sound like everyone else's. So, how do you create cold emails that are so ...