Researchers have discovered a change in what scientists already knew about global warming dynamics. It had been widely accepted since the 1950s that global temperature rises were not consistent ...

In today's building materials and construction channel environment, margin pressure is relentless. Tariff-driven material ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Opinion: Whether an influencer is paid to praise one product or disparage another, the legal question is the same: Are ...

Discover the intricacies of copyright infringement, its definition, legal examples, and criteria. Learn how unauthorized use ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...