As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

False advertising is not taken lightly, and both consumers and the federal government are often watching companies to make ...

Uysal, B. , Fernandes, M. and Shakhmurzaeva, A. (2026) Sponsorship Disclosure on Instagram: A Systematic Review of Research ...

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

As Paramount and Netflix compete for Warner Bros. Discovery, the outcome could reshape how movies are made, released, and ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

A step and repeat is a large backdrop printed with a repeating pattern of logos or graphics. It’s designed for event ...

Abstract: Establishing a green reputation reduces environmental impacts, gains recognition, and increases production efficiency. We develop a stochastic optimal control model for monopolies and ...

The first chapter of The Mighty Nein series has come and gone, and left us with a lot to process. This incredible first season of the Prime Video show was packed with action and emotional moments, and ...