A multichannel strategy can lift revenue and reduce risk, but only when the right systems keep operations from slipping into ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

Branding shapes the long-term image you trust and remember, while advertising delivers messages that push you to act. When ...

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's ...

The most successful food and beverage brands today aren’t choosing between digital and physical retail, they’re mastering ...

The new law requires food manufacturers to use clear, standardized language for "quality" and "safety" dates - and eliminates ...

India’s beauty and personal care industry is undergoing a fundamental reset—one driven not just by scale and speed, but by a sharper, more informed consumer. As online-first discovery, ingredient ...

Layla Ferris is a verification producer with CBS News Confirmed. She previously worked at ABC News and Storyful. She specializes in breaking news coverage, visual verification and open-source research ...

Jeff Carlson writes about mobile technology for CNET. He is also the author of dozens of how-to books covering a wide spectrum ranging from Apple devices and cameras to photo editing software and ...

As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

Researchers have discovered a change in what scientists already knew about global warming dynamics. It had been widely accepted since the 1950s that global temperature rises were not consistent ...

COLUMBIA SC (WOLO) – Just because you don’t sell air time, cars, shoes, or insurance doesn’t mean that you are not in sales, ...