Branding shapes the long-term image you trust and remember, while advertising delivers messages that push you to act. When ...

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's ...

The most successful food and beverage brands today aren’t choosing between digital and physical retail, they’re mastering ...

The new law requires food manufacturers to use clear, standardized language for "quality" and "safety" dates - and eliminates ...

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

Researchers have discovered a change in what scientists already knew about global warming dynamics. It had been widely accepted since the 1950s that global temperature rises were not consistent ...

The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the ...

COLUMBIA SC (WOLO) – Just because you don’t sell air time, cars, shoes, or insurance doesn’t mean that you are not in sales, ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...