Who is Peter Arnell, America’s new chief brand architect? You might know him from Tropicana’s failed rebrand or that infamous Mike Tyson Super Bowl ad

The industry veteran is tasked with the immense project of creating a ‘unified design and brand system for the U.S.’ ...
The Next Web

The designer whose Tropicana rebrand crashed sales 20 per cent is now branding the US government. He has two months.

Peter Arnell is now America's first chief brand architect, tasked with unifying 27,000 federal websites by July 4. The studio has already failed accessibility audits.

Airbnb co-founder taps Peter Arnell as first US chief brand architect

Arnell joins Gebbia’s National Design Studio under Trump to unify UX across 27,000 federal sites and streamline how Americans ...
Dezeen

Peter Arnell selected as America's first chief brand architect

The US government has selected American design executive Peter Arnell to serve as the chief brand architect within the ...