The recent Valentine's Day campaign from the brand Build-A-Bear has been met with some strong reactions online. The company's "Zaddy" and "Cuddly Cougar" stuffed animals have delighted some consumers, ...

Day, Build-A-Bear is turning up the heat with a bold twist on gift-giving. Meet The Cuddly Cougar, featured in four unique ...

In the unexpected new ad, the provocatively-dressed bear can be seen dancing around to a song titled, "She's A Cougar," ...

As usual, the plain version of Pochacco is white and black puppy plush with the Build-a-Bear logo on his right paw and the Sanrio mascot’s name written on the stuffed animal’s left foot.

If someone buys Gudetama alone or in a bundle, you also get a 10% discount on other Sanrio stuffed animals and items. This comes weeks after Gudetama made his online debut at the Build-a-Bear website.

At Build-A-Bear Workshop®, we believe there's always room for more, which is why we're celebrating National Hug Day with the launch of our comforting Heartwarming Hugs weighted plushes.

Now, the floppy-eared Cinnamoroll is getting a new release for one of his biggest plushies yet, and the result is a massive ...

and her new challenger is, wait for it ... Build-A-Bear?!? The customizable stuffed animal company is trotting out a new product just in time for Valentine's Day ... a Cuddly Cougar ... and ...

Build-A-Bear Workshop has opened a new store in Dauphin County. The retailer opened a store in suite 142 on Wednesday at Tanger Outlets Hershey in Derry Township.

The Build-A-Bear plush Pokémon line continues to grow with the arrival of the Electric-type Yamper. This Pokémon was first sighted in the Galar Region during the Sword and Shield generation.