As the marketing role becomes increasingly data-driven, Oracle is aiming to build up its data offerings for marketers. The launch of its new B2B audience database comes as a major step in that ...

For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to ...

Data and research provider Abacus has expanded into B2B with the launch of a co-operative database â the Abacus B2B Alliance â targeting DM marketers and catalogue mailers. The product works as a ...

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...

Set for Oct. 9, a full day of programming include speakers from LinkedIn, the Wall Street Journal Institute & Deloitte ...

Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience. It is essential that marketers know how to define, ...

Data can be a critical business resource and a key ingredient for optimizing sales and marketing initiatives. However, the use of data is yet to become fully mainstream, and it has remained ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

"Trick or Treat" may be a beloved phrase come Halloween, but it takes on a whole new meaning for many B2B marketers whenever a lead generation campaign is deployed: Will its performance be an absolute ...