KFC Australia pitches creative brief

Ogilvy Australia went head-to-head with Special Group yesterday in the final presentations for a KFC Australia creative brief ...
Morningstar

The Brief Launches 'The Agency Package,' a Suite of AI-Powered Creative and Marketing Tools Tailored for Agency Customers

SAN FRANCISCO, Nov. 18, 2025 /PRNewswire/ -- The Brief, the AI agency and creative automation platform for marketers, today announced The Agency Package, a tailored suite of AI tools and services ...
Campaign Brief Asia

Ogilvy rises up to take out Agency of the Year in Campaign Brief Asia’s 2025 India Creative Rankings: McCann moves up to #2, Leo ranks #3

There has been a major reshuffle of the top five agencies in Campaign Brief Asia’s India Creative Rankings this year. After two years in the #2 position Ogilvy India has risen to #1 with 2,890 ...
Ad Age

Creative briefs—5 ways to streamline the agency strategy process

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...
Campaign Brief Asia

Dentsu Inc Tokyo named Creative Agency of the Year in Campaign Brief Asia’s 2025 Japan Creative Rankings: Runner-up is TBWA Hakuhodo Tokyo

Dentsu Inc Tokyo has maintained its position as Japan's most awarded agency in Campaign Brief Asia's Creative Rankings, amassing a total of 4,325 points. TBWAHakuhodo remains in #2 with 3,830 points, ...
Digital Journal

From brief to campaign in minutes: AgencyCoLab just changed the game for marketers everywhere

Opinions expressed by Digital Journal contributors are their own. Picture this: a mid-sized brand or agency team drowning in a flood of projects. They’re constantly racing against tight deadlines and ...
MediaPost

The Critical Role Of The Brief In Making Great Creative

A new report from the Association of National Advertisers finds that over 75% of both agencies (82%) and brands (79%) ranked a “tight brief with clearly defined objectives” as the most important ...