The Government of India's restriction on ashwagandha leaves in nutritional supplements is sparking industry debate. Experts ...

Iron is crucial for oxygen transport, energy production, and endurance – some of the core pillars of athletic performance.

Washington, DC—The U.S. Food and Drug Administration’s (FDA) has confirmed that Beta (β) Nicotinamide Mononucleotide (NMN) is lawful for use in dietary supplements. The Natural Products Association ...

Over the past decade, the active nutrition market has experienced a dramatic transformation. “A few years ago, we saw the shift from ‘athletes only’ to then include the ‘weekend warriors’ as well as ...

As consumers enter 2026 with evolving priorities, the food, beverage, and wellness industries face shifting expectations around how people shop, eat, and support their health. Conscious consumption, ...

Austin, TX—Whole Foods Market’s Trends Council has unveiled its annual food and beverage trend predictions for 2026, highlighting eight movements expected to influence how consumers shop, cook, and ...

“Functional mushrooms have gained significant attention for their dual benefits in supporting both immune health and stress resilience,” Lauren Clardy, Senior Director Branded Ingredients, Maypro, ...

If Natural Products Expo West 2026 is any indication, the natural products industry isn’t just growing, it’s accelerating, with sharper instincts and bigger ambition. From packed aisles to ...

Explore food synergy, the art of eating real foods in combinations that nourish not just our bodies, but our connection to ...

Ranking on Google isn’t enough anymore. Learn why supplement brands are missing from AI-generated answers—and how to fix it ...

As the American Herbal Products Association (AHPA) looks to 2026, we see a defining year for the industry ahead. This period is characterized by a strong, evolving market adapting to factors ranging ...

But with so many natural products retailers dedicated to serving their local communities, trying to select just one to ...