Sky Sports has bolstered its status as the UK and Ireland’s ‘home of golf’ with a five-year extension for rights to the US ...

United Media has renewed its deal for exclusive Bundesliga media rights across nine European territories in a four-year deal.

Leading rowing events will continue to receive crucial exposure in most of the sport’s leading markets in Europe under a new ...

Grand Slam Track (GST) founder Michael Johnson has confirmed that its athletes have not been paid for the inaugural season and that a second edition will only take place once they have received ...

Pay-television broadcaster Sky is set to hold on to the German Bundesliga, although its output is likely to reduce on ...

Swiss public broadcaster SRG SSR has agreed to follow its commercial rivals’ approach to ensuring advertisements get seen on ...

Guild Esports, the esports team organisation and lifestyle brand backed by David Beckham, is back on the market less than a ...

Manchester United is poised to announce Parimatch as its betting sponsor in parts of Asia and the Mena region, SportBusiness ...

The organisers of the 2028 Los Angeles Olympic and Paralympic Games will for the first time be able to sell the naming rights ...

Introducing private investment into Australia’s Big Bash League (BBL) could create a Grand Slam-style series of franchise ...

Google Pixel has become the latest sponsor to acquire kit signage assets to newly promoted Ligue 1 side Paris FC.

Arsenal has made its latest move in the cryptocurrency sector by signing Bitpanda as a sponsor and scaling back its ...