Creator economy platform REACH has acquired a 12% stake in Tesslate, an open-source AI infrastructure and development ...

Follower counts, long considered the gold standard of social media success, are losing relevance as shareability and reach ...

Pharmaceutical companies are exploring synthetic personalities as brand ambassadors, raising questions about transparency, ...

Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by ...

TikTok has launched its “Footnotes” feature for U.S. users, allowing community members to add contextual information to short ...

Rockstar Games is actively expanding its creator platforms division with new senior roles, positioning the company to ...

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new ...

Instagram is implementing a new policy requiring users to have at least 1,000 followers before they can access live streaming ...

The UAE Media Council has launched a new mandatory permit system for individuals who publish promotional content on social ...

Snapchat’s “Say It in a Snap” campaign debuts in Australia, emphasizing everyday communication on the platform through ...

Australian-based RISER Collective is transforming influencer marketing from a boutique service into a mass-production model ...

In March, Creator Sports Capital made its most decisive move yet in the creator economy, leading a $45 million investment ...