Between 2020 and 2025, Tappx recorded a compound annual growth rate (CAGR) of 31% in revenue, a figure surpassed by its ...

Back in the commercial arena, OpenAI is expanding its advertising ambitions by showing ads to logged-out ChatGPT users. The ...

A Newsworks study conducted with Lumen and effectiveness expert Peter Field found that high-quality news environments yield ...

Omnicom tests AI agents for media buying as it reports Q1 results . Omnicom has begun executing live media buys with AI ...

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today (30th ...

In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen ...

Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media ...

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry.

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...

Founded in 2018 by Arthur Larrey and Kamel El Hadef, and now with over 1,500 clients worldwide, Audion has established itself ...

In today’s Digest, we cover Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon ...

Shirley Marschall is back, and this week she's looking at why LLMs are the question, the magic mirror and the answer in the ...