With its refresh, starting Thursday, Toronto.com says it’s offering opportunities for advertisers as it shifts from a local news hub to a hyper-local lifestyle site. Amid continued declines in ad ...

Marketers say planning is moving toward experiential-led, multi-channel strategies as brands balance early spend with ...

Rising impressions and stable North American usage point to a platform leaning into performance, even as pricing pressure ...

The quarter results underscore podcasting's shift to a more scalable, cross-platform ad environment.

Nearly 400 Acxiom data segments have been integrated to provide additional targeting capabilities.

Furtado takes on expanded leadership role overseeing client relationships and integrated media delivery across the agency's ...

Trust in Canadian media outlets has risen this year – particularly for the major TV networks – after taking a dip in 2024, according to the latest survey from Pollara Strategic Insights. In the 2025 ...

The former Cossette Media president says Barkai can turn a campaign brief into a media plan in under 30 minutes, as agencies ...

A vendor-commissioned survey highlights the gap, raising questions about how trust is measured and where it fits in media ...

Pattison Media president Rod Schween argues that the internet and large global platforms have dismantled the economic ...

As business operations take the lead, Overactive's model points to growing demand for owned environments and fan-led ...

Expansion builds on audience growth in Toronto, as the publisher looks to scale reach and deepen advertiser engagement across ...