Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

From BLACKPINK and Tiny Desk, to James Charles, Supercell, and Cirque du Soleil, we’ve seen creators, artists, and publishers across the globe use Premieres to bring us together in new ways. Not only ...

A rundown on Super Thanks and all the other ways fans can show support to their favorite creators! Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the ...

For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and home base. That’s why today we’re introducing handles, a new way for people to easily find and ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...

The emergence of AI has brought music to the cusp of a new creative era. As a myriad of companies map out their AI approach, we want ours to be defined by partnership and responsibility. That's why we ...

YouTube celebrated its 20th birthday this year, and while a lot has changed over the years, one thing has stayed consistent: Pop culture continues to be defined by the ways creators and fans use video ...

The latest Trends Report from YouTube’s Culture & Trends team, "The Expanding Entertainment Universe of the NFL: The NFL’s video evolution on YouTube," is now live, providing an inside look at the ...

15 years ago today, YouTube took a small step toward starting something big. On February 14, 2005, YouTube was registered as a website. Its founders wanted to create a way for people around the world ...

Each month, more than 2 billion people come to YouTube to listen to their favorite music. Navigating the expansive landscape of great music has become a job within itself. With all of the amazing ...

Twenty years ago, YouTube launched with the idea that everyone should have the opportunity to create and find a global stage. Since then, we’ve seen creators shape culture and entertainment in ways we ...

Editor’s Note: Today at Made on YouTube, we announced a series of product updates to ignite creativity, drive business, and connect people on the platform. One of those updates was Hype, a new way for ...