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The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

See Primanti Bros.’ lawsuit against itself, Drumstick’s collab with WWE and Kenneth Cole’s mental health initiative with ...

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Adopt will become a part of Publicis Connected Media as part of the acquisition.

5 ways brands can build relationship-driven models that deepen emotional connection, personalization and customer value ...

Jonas, Dude with Sign, Lil Cherry and Paul Olima star in a spot where creators trade online attention for something better.

Gary Vaynerchuk criticized the ad industry's approach to organic social content during his keynote Q&A session at Possible.

BuzzFeed will use Shopsense AI technology to add shoppable carousels to its articles.

Ad Age Editors Roundtable will focus on the shifting creator economy landscape.

One key to Roundel’s success is its omnichannel execution—reaching consumers not only on Target’s owned platforms but also ...