MSNBC to change its name to MS NOW and drop peacock logo
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Cable's MSNBC Will Change Its Name Later This Year
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MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,
As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.
CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)
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The Desk on MSNMSNBC to rebrand as MS NOW under Versant ownership
MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and relaunched under Versant’s ownership, the company announced on Monday.
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New York Magazine on MSNMS NOW: Everything Wrong With MSNBC’s New Name and Logo
Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.
The Versant split means that journalists and executives that have previously worked for both networks now have to choose one.
MSNBC is bolstering its roster with seven new faces. The network is expanding its Washington Bureau with big names from Bloomberg, NBC News and The Hill all joining the network. The news comes ahead of NBCUniversal spinning off several of its channels into a new company named Versant.