TOKYO -- There's been an increase in men in Japan incorporating cosmetics into their daily grooming routines, focusing on skin care and light makeup to maintain a healthy-looking glow. The expansion ...

There are a whole bunch of reasons to take issue with modern beauty standards, but some men are very confidently incorrect that they are knowledgeable about how women can and should look. As always, ...

Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

Does teen heartthrob Zac Efron's love of "mancake" foundation and "guyliner" put him on the edge of a new men's makeup breakthrough?