Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

Makeup is no longer a fringe phenomenon reserved for a select few influencers or specific circles. In 2025, the men's beauty industry is undergoing a true cultural revolution, driven by a generation ...

Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

2. "I think they don’t know what 'no makeup' looks like. What they actually are saying is they prefer makeup that they can’t tell is makeup. I don’t wear makeup 99% of the time. On the days I wear ...