“The right way to think about the [Edible Arrangements] model is as an ecommerce business that has [stores as] fulfillment centers,” said Edible Brands President and Chief Stores Officer Matthew Walls ...
“That’s a $200 arrangement,” says Somia Farid Silber, CEO of Edible Brands. “To have Meghann Fahy carrying that around for the first 20 minutes of the show was so exciting.” (Never mind that a ...