Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV marketing firm EDO.

Despite the outrage of Hoang and other advocates, Newsom’s newly voiced position places him in the national political mainstream. In January a New York Times/ Ipsos poll found that almost 80% of Americans oppose allowing transgender women to compete in women’s sports and that included more than two-thirds of Democrats.