As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

The success of A Minecraft Movie's viral marketing raises concerns about the future of interactive cinema experiences. A Minecraft Movie was gargantuan at the box office on its opening weekend.

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference ...

M&M’s has appeared in countless media as a part of viral marketing campaigns. That includes video games, ranging from 3D platforms to Kart Racers. The first one of them being M&M’s The Lost ...

The "viral marketing" meme, or evolving idea, is hitting us from all directions. Hardly a business plan comes through Draper Fisher Jurvetson's door without some mention of a viral marketing strategy.

Still, some of Duolingo’s most viral campaigns were put together in less than a week. The team only had six days to execute one of its most recent marketing stunts, the death of its beloved mascot.

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

What does it take to market one of the biggest franchises in video game history? Tyler Bahl, CMO at Activision Publishing, ...

Even better, it was the tip of the iceberg for a larger viral marketing campaign that Hollywood has never replicated in overall success. Online geeks could be forgiven for getting their wires ...

David Meerman Scott is an online-thought-leadership and viral-marketing strategist whose programs have won numerous awards and are responsible for selling over one billion dollars in products and ...