MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

Political news network MSNBC is preparing to change its name, part of Comcast Corp.’s plan to spin off some of its cable channels into a separate company called Versant. The network will be called My Source News,

MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. The left-leaning channel will be known as MS NOW once it becomes part of Versant, a new company, and is no longer associated with NBC News, staffers were told Monday.

Comcast unveiled eight new members of the first board of directors of Versant Media Group, which will house the bulk of NBCUniversal’s cable networks and certain digital businesses, including Versant CEO Mark Lazarus.

Comcast on Thursday announced the expected board members of its cable networks spinout, Versant. They come from backgrounds in media, technology, finance and other industries, according to Versant.

In addition to MS Now, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.