An email to Versant staff announced that USA Network's sports content will merge with Golf Channel as "USA Sports," among other changes.

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (fka SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

MSNBC will undergo its biggest identity shift in decades, as the cable TV network splits from NBC News. The channel will be known as "MS Now" by the end of 2025, CNBC reported. MS Now's name will be an abbreviation for "My Source News Opinion World.

MSNBC is changing its name to MS NOW (short for My Source for News Opinion and the World). MSNBC will have a new name as it seeks to carve out an identity that will have it competing for scoops and news with current corporate sibling NBC News following the spin-off of the bulk… pic.twitter.com/3QOvpP8ZBL

Left-leaning cable channel MSNBC was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW.

Versant has completed its communications leadership team with the hires of Paramount's Erin Calhoun and Major League Baseball's Steve Arocho.

Versant President of Sports Matt Hong said they will 'continue to be active for top shelf, top tier sports programming,' after USGA media rights.

In addition to MS Now, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.