Nielsen, a global leader in audience measurement, data and media intelligence, today announced the results of its co-viewing ...

Performance measurement: DMAs® offer a standardized geographical framework for comparing advertising campaign performance ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

Asian talent, stories and culture are taking center stage, and driving real engagement across U.S. audiences.

Top New Original – Comedy Running Point Netflix 5.1 billion Top New Original – Unscripted Sean Combs: The Reckoning Netflix 4.8 billion Nielsen’s streaming insights for 2025 also revealed that ...

The holidays are a time of embracing tradition for many U.S. families, and TV viewing habits during the month of December certainly indicates this. Holiday movies are a regular fixture when it comes ...

Joining in Pride celebrations each June is one opportunity for marketers to build their connections with LGBTQ+ communities. But building brand trust and loyalty with LGBTQ+ consumers requires support ...

The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...

Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast Programs for Asian American Viewers Were Sports Events in 2025 K-Pop Demon Hunters delivered 20.5 billion minutes of ...

NEW YORK – October 9, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing ...

New York – February 3, 2026 – Nielsen, a global leader in audience measurement, data and media intelligence, today announced that it is piloting a new methodology enhancement to more accurately ...