News executives at the INMA World Congress of News Media in Berlin described how “liquid content” — journalism designed to move fluidly across platforms and formats — is reshaping newsroom strategy ...
Conversations with subscription masters over the past year reveal the paywall is not the model the industry needs. Instead, ...
Reaching younger audiences increasingly requires journalism designed for creator platforms, social video, and participation ...
Immediate Media’s “Faces and Voices” initiative tackles the lack of search traffic with a video-first, human ...
Lidé, the social network platform created by Seznam, attracts more traffic than X. This illustrates an opportunity for ...
This week, Dave Jorgenson — widely known as The Washington Post’s “TikTok Guy” — joins Kerstin Hasse, INMA Young Audiences ...
News companies need to stop thinking about subscriptions as simple transactions and start building long-term audience ...
At the INMA World Congress of News Media in Berlin, Atlantic staff writer and historian Anne Applebaum warned that declining ...
During the opening study tours of the INMA World Congress of News Media in Berlin, 94 media executives visited 17 companies ...
Written by INMA Researcher-in-Residence Greg Piechota, “The Keys to Paywalls From 8 Subscription Masters” distills interviews ...
What happens when one of the most recognisable creator voices inside a legacy newsroom decides to leave — and build something of his own? In this INMA Young Audiences Initiative Webinar, Dave ...
To address the issue of rising healthcare costs, Beobachter launched an editorial initiative called Prämienticker, or ...