Nearly 60 percent of searches now end in an AI-generated answer with no click, no visit, no shot at conversion. And that number is growing. McKinsey estimates that brands across industries stand to ...

MRI-Simmons and Experian collaboration helps marketers turn consumer motivations, attitudes, and behaviors into scalable, media-ready audiences.

New integration brings Wunderkind's identity and decisioning into Bloomreach, helping companies recognize more customers, enrich journeys, and drive incremental revenue.

LONDON -- eGain turned over Day 2 of its Solve'26 conference to several long-standing and prominent customers, who stressed that their various eGain solutions were significantly benefitting their ...

Truthset's integration with The Trade Desk's Unified ID 2.0 enables advertisers to match and activate audiences that are independently scored for accuracy.

AppsFlyer's signal marketplace, giving marketers privacy-safe access to transaction signals and identity data for audience activation across media platforms.

Klaviyo's integration with Anthropic brings agentic marketing workflows to Claude to turn customer data into reports, insights, and campaign-ready assets.

Outreach integration helps sellers stay aligned across systems and execute key sales activities without leaving ServiceNow CRM.

Influ2's new capabilities enable marketing to orchestrate contact-level buyer journeys across multiple platforms.

Nimble today launched Nimble Web Chat, which enables real-time conversations with website visitors and automatically creates CRM contacts and logs every interaction. Web Chat is bundled with Nimble ...

AI Agent IVA resolves customer inquiries through natural conversation using eGain's AI Knowledge Hub. It supports speech-to-text and text-to-speech. It can also escalate calls to live agents and ...

Leadership might not be all that interested in the intricacies of a single ad campaign, but they are absolutely right to be concerned about the impact of poor data.