Several countries, from Denmark to New Zealand to Malaysia, have indicated they may study or adopt Australia's approach.

Hansa Research has launched a subscription-based advertising impact measurement service designed to track the effectiveness of ads across digital video platforms. The offering covers YouTube, ...

Mark who succeeds Mahesh S. Anand, will report directly to Sharad Malhotra, managing director, Nippon Paint India Group.

MMTC-PAMP, has announced the appointment of Gaurav Nijhawan as the head of marketing. In his new role, Gaurav will oversee the integrated marketing function at MMTC-PAMP, including marketing & ...

The mandate covers strategy and communication across TV, print and OOH for the Coconut Oil, Amla and Gulabjal brands.

WNNR, the gamified data intelligence platform focused on first-party data capture, has appointed Aroon Ramachandran as vice president–strategy and growth. With more than 17 years of experience in ...

JioHotstar eyes global growth, leveraging South Indian stories with localised versions, while boosting Connected TV ...

Tata Play Binge has strengthened its regional entertainment lineup with the addition of Ultra Play and Ultra Jhakaas, expanding its aggregated OTT offering to 36 apps. The move broadens the platform’s ...

The partnership underscores the operational requirements involved in staging an international tournament in India as Bengaluru prepares to host the multi-day event.

The mandate includes paid media, campaign execution, targeting and ROI optimisation as the company expands its learning ...

The brand expands into a new segment with a clinically researched, clean-label daily nutrition mix focused on growth, ...

The platform now supports more than Rs 3,500 crore in ad investments, working with large digital-first and enterprise ...