KitKat’s Panama activation turns its “Have a Break” idea into a real digital detox experiment using signal-blocking tech.

The company said it recorded $1.3 billion in restructuring costs and a $2.8 billion fee linked to its terminated Netflix deal ...

Following the integration of Amazon MX Player, the platform will combine free and paid streaming, add-on subscriptions and ...

Through this partnership, eligible ACT customers will receive three months of complimentary Spotify Premium Standard access.

India never needed more sauces, it needed a way to organise its obsession with heat. Kaatil is stepping into that gap, ...

Head & Shoulders entered as a specialist solution brand, not just a beauty shampoo. Head & Shoulders’ journey in India ...

India isn’t one market—it’s hundreds layered into one. For brands, the challenge isn’t translation, but building systems that ...

The company has also launched its ‘BORING vs BOLD’ campaign, positioning its Louisiana-style flavours as an alternative to conventional fried chicken choices.

Netflix has appointed Raghav Raj Kodesia to its original films & licensing function in India, as the platform continues to ...

OnePlus has partnered with Terribly Tiny Tales (TTT), to launch ‘Not Again,’ a micro-drama series created for the launch of ...

Rahul will lead the introduction and expansion of the company’s Washing Machine, Refrigerator, and Small Domestic Appliances ...

The campaign targeted returning NRIs at Mumbai airport through contextual messaging across 52 digital touchpoints during the ...