The time has finally come: Hailey Bieber's fan fave beauty brand rhode has, at long last, arrived at Sephora.

Rhode, which launched in 2022, has become popular among Gen Z and millennials with viral products such as peptide lip treatments and glazing milk.

Fresh off its $1 billion acquisition by E.l.f. Beauty, the Bieber-founded skincare line is making its brick-and-mortar debut.

Sephora will be offering Rhode products both online and in-store from 4 September for those living in the US and Canada.

Right now, you can purchase Rhode directly on the brand’s website, as well as on Instagram and TikTok shops. Regardless of ...

Rhode is finally coming to Sephora. Sometime in fall 2025, you can shop Hailey Bieber 's beloved blushes and lip tints at ...

Model-turned-entrepreneur Hailey Bieber has insisted she's got no plans to "slow down" after selling her beauty company Rhode ...

The company’s acquisition of Hailey Bieber’s beauty business officially closed on 5 August, as it gears up to launch Rhode’s ...

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Amin also noted a wider deepening relationship with Sephora: Hailey Bieber’s Rhode, which E.l.f. acquired earlier this year ...