In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in ...

Philadelphia Eagles quarterback Jalen Hurts has added a historic endorsement deal to his growing portfolio in the wake of ...

Sprite’s classic ‘Obey Your Thirst’ tagline returns—behind the campaign Minnesota Timberwolves star Anthony Edwards plays the role of Grant Hill in a remarke of a 1994 Sprite ad. (Sprite) ...

Sha'Carri Richardson Makes History as Sprite's First Female Athlete Partner, Joining NBA Star Anthony Edwards for New Creative ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its ...

The campaign follows the “Obey Your Thirst” revival last year, while focusing on a very different kind of athlete than Anthony Edwards, and not just because Hurts plays a different sport.

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest Obey Your Thirst campaign, ...

Richardson talks about being the first woman athlete to partner with Sprite for their "Obey Your Thirst" campaign, her family, and staying true to herself.

Obey Your Thirst Since 2004, Sprite's market share of the U.S. carbonated soft drink category has increased 2.4%.

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...