Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Nike Inc.’s sneakers are front and center at Foot Locker Inc. stores once again as the long-time partners rebuild a ...

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

Check out the best golf belts that you can buy in 2025, including offerings from Nike, Adidas, Peter Millar and more.

Nike will remain the Vols’ apparel and uniform supplier for the 2025-26 academic year while UT prepares for the switch to Adidas. Nike did not make a counter offer to the Adidas bid.

Tennessee partnered with Nike for 11 years, from July 1, 2015 through the start of the Adidas deal on July 1, 2026. Nike and UT began negotiations for extending the deal in late 2024.

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

From a valuation perspective, NIKE trades at a forward price-to-sales (P/S) multiple of 2.02X, which is above its 5-year median of 5.63X. adidas is trading at 1.49X, below its 5-year median of 2.82X.

Adidas’ biggest challenge is to raise the value of the brand, say sports marketers. The Interbrand consultancy puts a worth of $7.5bn on Adidas, less than half that of Nike’s $17bn. The American ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.