Barbie announced Wednesday it will celebrate the seven-time Grand Slam champion and gender equality advocate with a ...

Barbie has released a new Venus Williams doll, honoring the decorated athlete’s pursuit of pay equity in women’s sports. The ...

In India, Mattel has launched its Inspiring Women collection, celebrating the tennis champion’s achievements both on and off ...

Mattel recently has embraced a more inclusive approach to its 64-year-old iconic Barbie brand. But the company has long faced criticism for giving girls a role model of a female body type with ...

How do you follow a phenomenon like "Barbie?" That was the task put in front of Robbie Brenner, President of Mattel Studios and Chief Content Officer in the wake of the $1.4 billion-grossing, ...

Two new Barbie dolls with disabilities were announced on July 23, the first-ever blind Barbie doll and the second Barbie doll with Down syndrome, Mattel said in a press release.

First Barbie Doll with Down syndrome by Barbie Life on YouTube This year, Mattel's 2023 Fashionistas lineup includes new dolls in a variety of body types including a new Fashionista doll wearing ...

Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding content company promoted Kazakos this week, upping her from the senior director ...

"Time to get weird," Mattel said.The new movie about one of the world's most beloved toy characters has made entertainment history since its debut. In just three weeks, "Barbie" surpassed $1 ...

Barbie is going green! On Thursday, Mattel debuted the company's first fashion doll collection made from recycled ocean-bound plastic. The new collection also includes an accompanying Beach Shack ...