During the week of July 28-Aug. 3, “ KPop Demon Hunters ” achieved not only its seventh week on the Netflix Top 10, but became one of the streamer’s most popular titles ever.

Hit movies don’t come much more unexpected than KPop Demon Hunters. The animated Netflix film follows a girl band who hunt down supernatural threats in their spare time.

Directors Maggie Kang and Chris Appelhans and Netflix film boss Dan Lin weigh in on how a unique concept and authenticity propelled the animated feature into long-term success.