In a twist no one saw coming, Oscar-winner, entrepreneur, and famously the ex-wife of Coldplay’s Chris Martin, Gwyneth Paltrow, has been hired as a "temporary spokesperson” for data automation company Astronomer, just days after the company became the internet’s favourite meme.

Now, Astronomer has hired Chris' ex-wife Gwyneth Paltrow as their temporary spokesperson to share their side of the story. The company received immense negative publicity after the scandal went viral.

Coldplay frontman Chris Martin is joining in on the viral kiss cam couple moment. On Saturday, during the first concert since the now-infamous video was taken, Martin jokingly warned the audience that the fan cam was about to begin filming.

In a bizarre twist to a corporate scandal, American actress Gwyneth Paltrow has appeared as a temporary “spokesperson” for tech company Astronomer.This comes days after the Astronomer CEO and HR head resigned following a viral kiss cam moment at a Coldplay concert.

The outing marked Coldplay's first Music of the Spheres World Tour performance since the band's stint at Gillette Stadium in Foxborough, Mass., on Wednesday, July 16, when a man and a woman went viral for their reaction to being spotted together on camera.

Astronomer appointed Gwyneth Paltrow, former wife of Chris Martin, as its interim spokesperson after a viral 'kiss cam' incident involving the company's now-resigned CEO Andy Byron and HR head Kristin Cabot.

The company Astronomer made national headlines after a scandal involving their CEO. Gwyneth Paltrow is here to help. Astronomer went viral last week after the company's CEO Andy Byron and Head of HR Kristin Cabot were caught on camera together at a Coldplay concert.

Chris Martin has done his best to make sure there would not be another incident with a “kiss cam” at a Coldplay concert.

Coldplay is bringing its Music of the Spheres world tour to Nissan Stadium tonight. Here's everything to know about the show, including who's opening and avoiding that jumbotron.