Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official ...

Nike Inc.’s sneakers are front and center at Foot Locker Inc. stores once again as the long-time partners rebuild a ...

Nike Vs. adidas: There Is A Clear Winner (Rating Upgrade For Nike, Downgrade For adidas) Dec. 19, 2022 2:00 PM ET adidas AG (ADDDF) Stock, ADDYY Stock, NKE Stock ADDDF, ADDYY, NKE 6 Comments 6 Likes ...

SuperAwesome's 2025 Holiday Wish List survey found Nike, Air Jordan and Adidas among the top brand favorites among kids and ...

Nike and Adidas are two of the most popular sporting goods and clothing brands. When it comes to shoes, some say there’s no better shoemaker than Nike, but Adidas gives it a run for its money.

Adidas, the German manufacturer of athletic shoes and apparel, is one of Nike’s prime competitors. It was founded in 1924 by brothers Adolf and Rudolf Dassler.

On the other hand, Adidas has been able to add roughly $7 billion to total revenues, growing at an average annual rate of 11.3%. However, Nike is notably bigger than second-placed Adidas.

For Nike and Adidas, the Beijing games are a brawl for 21st century dominance of the sneaker world. While every Olympics is a dogfight for the longtime rivals, this year's games are a bigger deal.

Adidas AG is beating Nike Inc. on Wall Street recently, with shares that have gained 21.87%, so far this year, compared to 16.92% for Nike. Adidas shares have also outperformed the overall market ...