Incoming Microsoft Gaming CEO Asha Sharma used her first internal memo to declare “the return of Xbox” and signal a renewed focus on console hardware, a sharp rhetorical shift from the company’s recent push to make every screen an Xbox.

Microsoft Gaming's new CEO Asha Sharma has made a clear commitment to Xbox console hardware following record low hardware sales throughout holiday 2025.

In a lengthy post on her LinkedIn page, Bond wrote that she committed to staying with Xbox and guiding it through "a critical period of change" following the Activision Blizzard buyout in 2022. She went on to share her belief that the moment has been "navigated" and Xbox's gaming division is ready for "what comes next."

Microsoft Gaming CEO Asha Sharma is making big promises for the future of Xbox, including new consoles and game made by humans.

Spencer, who has run the Xbox business since 2014 and was named gaming CEO in 2022 is retiring, the company said. Xbox games studios chief Matt Booty will become chief content officer, reporting to Sharma.

Seamus Blackley had grim predictions for the future of the Xbox brand under new Xbox CEO, Asha Sharma.

New reporting indicates Microsoft is still exploring a first-party Xbox handheld, a development that matters for the company’s hardware roadmap. Windows Central reported that an Xbox handheld console

Amazon is giving gamers a fresh opportunity to pick up the Xbox Series X at a meaningful discount. Microsoft’s most powerful console is currently marked down by $80, taking its $650 retail price and bringing it to $570. In a market where console prices have trended upward instead of down, that reduction is nothing to sneeze at.