The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

Google is on trial for the second time in two years for alleged antitrust violations, as the Department of Justice (DOJ) accuses the tech giant of dominating all sides of the digital advertising ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

In another major legal blow to Google, a federal judge on Thursday ruled that the search giant held an illegal monopoly over some advertising technology, a ruling that could reshape the online ...

Google hasn’t just illegally cornered the market in search — it’s squeezed online publishers and advertisers with a “trifecta” of monopolies that have harmed virtually the entire World Wide Web, the ...

Wouldn’t it be great if you could click a button and magically reach everyone who’s interested in your products or services? Well, in-market segments in Google Ads are pretty close to that! This type ...

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...