Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

This powdered tea is taking over coffee culture.

SIOUX FALLS, S.D. (KELO) — A once-niche tea is now front and center on many drink menus. Matcha is quickly becoming a customer favorite. The vibrant, green beverage is popping up on menus at local ...

Over the last decade, matcha has gained popularity in the US. I put matcha lattes from Dunkin', Starbucks, and Tim Hortons to ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the green-hued drink has been gaining significant attention lately. But I’ll admit, I haven’t exactly ...

Delish editors tried 15 different brands of matcha and determined that these are the very best for your lattes.

Psst, I have new hobby for you to try—and it has everything to do with visiting Trader Joe's for the ingredients to make some ...

Japanese tea exports hit a record high, but the driving force was Matcha for latte drinks, missing the deeper traditions of ...

Ube, the bright-purple, viral Filipino yam, is already seeing such popularity that farmers are struggling to keep up with ...