People speak of metrics and KPIs interchangeably, but that is a fundamental misunderstanding of the terms. Metrics are the data with which you develop key performance indicators to keep competitive. I ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I serve on the board of a nonprofit that has been going through a positive evolution and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Measurement matters. But it matters most if you measure what truly matters. And when it ...

Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can ...

The way your organization manages its risk tolerance and regulatory factors are key performance indicators (KPIs) for ...

Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed. Without good analytics, 97% of inbound ...

In many organizations, the physical security function’s reporting is not done to the same level or standard as most other functional areas of the business. Getting there is not instant but to start ...

If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers. The reason is that KPIs are situational; they are specific to each type of ...

‘KPIs reduce risk. It's going to give you higher figures supported by those better opportunities, and it's going to indicate potential issues. If you're driving less than 15 percent EBITDA, you're at ...

I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...