While a restaurant's food and drink are the foundation of its success, its branding is just as critical. At the heart of that brand is the logo — a customer's first introduction to the identity, and a ...

FILE - The Nittany Lion logo taken before an NCAA college football game between Penn State and Delaware, Sept. 9, 2023, in State College, Pa. (AP Photo/Barry Reeger, File) PHILADELPHIA (AP) — Penn ...

I’ll admit it, I’m a Topo boy. A teenage habit of guzzling sodas left me with a strong craving for carbonized bevs, even if the days of six Mountain Dews from the fridge are, thankfully, long gone. On ...

A refreshing and famously neon soda is getting a brand refresh. On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look will be ...

Fans of the vintage Virginia Tech logos should go ahead and purchase any merchandise they have been wanting now, because the university will be discontinuing the line at the end of 2012. The vintage ...

YET BEGUN. NEW AT 530, PENN STATE’S LAWYERS HAVE SUCCESSFULLY SHOT DOWN A BUSINESS’S ATTEMPTS TO USE VINTAGE SPORTS LOGOS AND IMAGES IN THEIR PRODUCTS. THE TRADEMARK FIGHT WAS BETWEEN THE SCHOOL AND ...

Penn State Wins Trademark Case Over Retailer's Use of Vintage Logos, Images PHILADELPHIA (AP) — Penn State has won a closely watched trademark fight over an online retailer's use of its vintage sports ...

A Pennsylvania jury awarded Penn State $28,000 in damages earlier this week over products made and sold by the firms Vintage Brand and Sportswear Inc. FILE - The Nittany Lion logo taken before an NCAA ...